There was a time, not so long ago, when traditional media such as television, print and radio, ruled the information world. These massive media bodies determined fact from fiction and profited from its stronghold on the information. People generally trusted these sources, and rarely were motives questioned.

Big business recognized the implications of collaborating with such seemingly infallible sources, and shelled out hundreds of thousands of dollars in advertising to capture a sliver of the consumer pie. Small to medium sized business' that lacked the massive advertising budgets were left to come up with creative solutions on their own, usually in the way of sales and sidewalk signs.

The internet has changed that. This new world of marketing leaves the power to the consumer and all but eliminates the media middleman. In fact, as more and more threads of truth flood cyber space, often contradicting reports in the news, credibility for traditional media is losing ground.

This is an opportunity for smaller business owners and individuals with a cause, to gain a voice, as it no longer requires hundreds of thousands of dollars or a brother-in-law in media to have your message or your business heard. If you understand this forum, and the basis of how it succeeds, you will quickly realize that it has become a level playing field once again. Focus on your customer, listen to their needs and fulfill your promises, word of mouth will do the rest.

To view the Hope for Joy Auction for ALS website, please go to: Hope for Joy Auction for ALS

The Hope for Joy Auction for ALS was created in support of the ALS Society and small business owners. For more information, please email jodi@jamorel.com